Best CTAs for Your Business Website (With Real Examples)

A call to action (CTA) tells your website visitors what to do next—get a quote, call now, book a consultation. Weak or vague CTAs (like a generic “click here for more information”) get fewer clicks. Strong, specific CTAs convert better. Here are practical examples that work for Australian businesses. We cover specific wording, where to place CTAs, one primary action per section, and how to test and iterate.

Be Specific, Not Generic

“Submit a quote request”, “Book your free consultation”, and “Call us for a fixed-price quote” are better than “Click here” or “Learn more”. They set a clear expectation and match the intent of someone ready to contact you. Use the same language your customers use when they’re looking for your service.

Examples that convert

• Trades & services: "Get a fixed-price quote", "Book a call", "Request a free quote".
• Professional services: "Book your free consultation", "Discuss your project", "Request a proposal".
• Retail / local: "Order online", "Call to order", "Find us".

Where to Place CTAs

Put a primary CTA above the fold on the homepage and repeat it at the end of key sections or pages. Service pages should each have their own CTA (e.g. "Get a quote for [service]"). Contact or quote forms should be easy to find from the main menu and from the footer so visitors can act from any page.

Above the fold and below the fold

Above the fold: one clear button or link so visitors see the next step immediately. Below the fold: repeat the same CTA after the main content and, on long pages, once in the middle. For ideas on structuring service pages, see how to showcase your services on your website.

One Primary Action Per Section

Too many buttons or links competing for attention can reduce conversions. Choose one main action per section (e.g. "Get a quote") and make it visually prominent. Secondary actions (e.g. "Call us") can sit alongside but shouldn't overshadow the main goal.

Testing and Iterating

Once your CTAs are live, review how they perform. Check which pages or sections get the most form submissions or calls. If a key page gets little action, try a stronger or more visible CTA. Small changes—button text, placement, or colour—can improve conversions. Keep one primary CTA per page and test one change at a time so you know what works.

What to measure

Track form submissions, click-throughs on CTA buttons, and (if possible) phone clicks. Use Google Analytics or similar to see where visitors drop off. Use that data to refine wording and placement.

Conclusion

Good CTAs are specific, visible, and aligned with what your visitors want to do. Need a site with CTAs that convert? Request a website quote and we'll build a structure that guides visitors to the next step.